Beverage Vehicle Wraps

Powerful Brand Delivery!

October 28, 2009 · 1 Comment 

DI Graphics has years of experience working with a variety of food and beverage companies to deliver outstanding return on investment. Our custom beverage vehicle wraps covers the gamut from vans, trucks, buses, and special event vehicles. Each service vehicle has the power to cost-effectively reach more consumers than any other form of advertising. Through vehicle wraps, you can catch the attention of drivers, passengers, shoppers and pedestrians – everyone who frequents the retail channels you deliver to. The ROI of mobile branding is dramatically demonstrated in a study jointly conducted... [Read the full story]

Successful Campaigns

Vitaminwater® – From Startup to National brand

October 29, 2009 · Leave a Comment 

This hard work paid off. By the end of 2000, Vitaminwater sales reached $12 million. Vitaminwater and its parent company, Glacéau®, joined the Coca Cola® family of products in 2007, and from 2004 to 2008, the company has experienced exponential growth, with revenues increasing 100-fold. DI Graphics has been on Vitaminwater’s branding team since the startup years.

The Challenge- Maximizing Brand Reach 

 In the late nineties, Vitaminwater began working with larger distributors and started to penetrate new markets. The fledgling company soon recognized that it needed to increase its visibility if it hoped to grow market share. At the same time, a large portion of the organization’s resources were tied up with the increasing demands of operational commitments.

Once the product did catch on with consumers, it took off at breakneck speed. Again, company leaders realized the importance of strategic marketing in effectively steering vitaminwater’s brand growth.

The Solution- Mobile Branding as Key Component of Integrated Marketing Campaign

 Vitaminwater’s partnership with DI Graphics began in 2001. Since then, DI has supported the company as it has developed from an independent startup with a limited regional identity to nationally-recognized brand that is part of the Coca Cola family of products.

DI found creative ways to help stretch Vitaminwater’s early marketing budget in its quest to meet ambitious sales objectives. The first project was a modest set of point-of-sale graphics for application to in-store beverage coolers. In 2001, Vitaminwater worked with DI to roll out its first truck graphics campaign. Several years later, when the company embarked on a guerilla marketing blitz in large U.S. markets, it tapped DI for mobile branding solutions.

The campaign was dreamed up by Vitaminwater’s in-house creative department, which was recently honored with an award from Advertising Age. Dramatic photos spotlighted more than 25 celebrity athletes and musicians — Shaquille O’Neill, Donovan McNabb, 50 Cent, Carrie Underwood and more — accompanied by punchy copy playing up their talents.

Vitaminwater recognized that extension of this message to fleet graphics would play an important role in any integrated marketing campaign, accelerating the buzz built through other media. DI adapted each creative concept to maximize viewer impact, eventually wrapping more than 1,000 delivery trucks in a wide range of styles and sizes — box trucks, side loaders, straight trailers and a variety of van models.

If you would like to contact us about how we could help your next project, please call us at 1.800.433.2257.

Kobe on the move with Vitamin Water

News

Royal Crest Dairy Wrap: An Extreme Makeover

October 29, 2009 · Leave a Comment 

Royal Crest Dairy has been a Denver institution for 90 years, delivering milk, cheese and other wholesome products to families across the metro area. Unfortunately, the company’s panel trucks were immediately recognizable not just from their distinctive crest logo, but by their dated appearance. The talented DI Graphics design team created the fleet brand refresh ideas and graphics. Before: (click on image to enlarge) Disjointed visual elements • Outdated logo Old vs. contemporary appearance • Small-scale graphics • Ineffective use of “white space”   After: (click on... [Read the full story]

Videos

Videos

October 29, 2009 · Leave a Comment 

DI Graphics was recently notified by Signs & Digital Graphics magazine that we had won First Place in one of the coveted Vehicle Wrap Categories. The competition was part of the publication’s 2010 Auto Art Awards. Complete results will be published in the magazine’s June, 2010 issue. Created as a self-promotional vehicle for DI Graphics, you can watch the winning “Mobilize Your Brand” wrap being installed below. Eight-Hour Time Lapse Video If you would like to contact us about how we could help your next project, please call us at 1.800.433.2257.  Read More →

White Papers

Calculating the Value of Mobile Branding

December 1, 2009 · Leave a Comment 

DI Graphics strongly believes in the ROI (return on investment) of  vehicle wraps for your outdoor advertising needs. The ROI of mobile branding /outdoor advertising is dramatically demonstrated in a study jointly conducted by 3M™, Cadbury-Schweppes and DI Graphics. This comparison of cost-per-thousand impressions (CPM) with other options in the country’s top 40 media markets shows just how cost effective mobile branding can be. Advertising Medium                              CPM (Cost per thousand) TV                                                                              $23.70 Magazine                                                                 $21.46 Newspaper                                                             $19.70 Radio                                                                       $ ... [Read the full story]

Stats

WHY Wraps Make Sense?

October 29, 2009 · Leave a Comment 

98% of people believe fleet graphics create a positive image for the company 1 96% of North Americans travel in a vehicle each week 2 Outdoor mobile media billboards have a 97% recall rate 3 96% of people say mobile ads are more effective than traditional outdoor ads 4  91% of people say they notice text and graphics on truck advertising 5 One truck message can generate as many as 10,000,000 impressions annually 6 76% of people think the ad and vehicle are part of your actual fleet, increasing the value perception 7 75% of people say truck advertisements affect their buying habits 8   Mobile... [Read the full story]